Everyone remembers their favorite childhood blanket. It protected you from whatever it was that lived under your bed, kept you warm on the couch when you were “too sick” to go to school, and, if it survived those formative years, reminded you of home during your first restless nights in a freshman dorm. It was the blanket that stuck with you through life.
Monica Shelton Reusch and Beth Haller LaSala had these types of memories in mind when they founded ChappyWrap in 2005. The two had been friends when their sons were in school together in Weston, a suburb of Boston. When the time came for their boys to leave for boarding school, the two moms wanted to reenter the working world and thought about going into business together.
While brainstorming ideas, LaSala brought out Lamby, her childhood blanket, which brought her memories of love, friendship, warmth, and coziness. Reusch, who had years of experience in retail apparel, knew she could apply her expertise in the field, and the two began developing the concept of a special blanket for everyone. “Adults, young kids, men, women—we want these to be your everyday blankets for life,” says Reusch, seconded by LaSala.