When it came time to naming the company, Reusch and LaSala wanted a name that conjured thoughts of being snug, comfortable, and relaxed. Reusch and her husband, an avid fisherman, bought a house on Chappaquiddick in the mid-1990s and spend every summer there with their family. The casual and fun island way of life they found on the Vineyard informed Reusch and LaSala’s eventual choice of a business.
“It’s part of that whole Vineyard lifestyle,” says Reusch. “Whether you’re all hanging out around the fire pit, or out on the boat, ChappyWraps are about being together with your friends and family. They just make you feel good and give you a relaxed feel.”
The uses of ChappyWraps go beyond those of your average blanket. The blankets are durable and serviceable through season after season on the bleachers, countless summer days on the beach, or years of accompanying children everywhere. For more low-key use, ChappyWraps are perfect for curling up on a rainy day, catching a sunset on the back deck, or enjoying a quick nap before a fun night out.