It is a beautiful summer day on Cape Cod. You are relaxing with friends outside on sophisticated, elegant furniture.
Such scenes are part of the reason why Rick Concordia, owner of Casual Designs of Cape Cod, has had such success selling fine outdoor furniture. At two locations in Harwichport and Mashpee, homeowners flock throughout the year to buy furniture from distinctive manufacturers like Lloyd Flanders, Brown Jordan, and Gloster to set the stage for their perfect Cape Cod moments.
Casual Designs celebrated its 30th anniversary in 2013. “We offer high-end casual furnishings,” says Concordia. “Everything we sell is for outside, although we do sell furniture and accessories for sunrooms and sun porches, too.”
Concordia notes that Casual Designs’ strongest sellers are wicker, teak, and poly-resin furniture. “Teak is just a huge seller,” he says. “It weathers to a beautiful gray, just like the cedar shingles you see on Cape houses.”
Wicker has come a long way. “There are so many great wicker choices,” says Concordia. One Casual Designs mainstay is the Lloyd Flanders line. “This is wicker that is very authentic, but is a stainless strand with a fiber wrap around it that comes in many different finishes, which can be painted.” Concordia notes that homeowners can also opt for poly-resin furniture. “If you are looking for that wood look in colors, go for poly-resin,” he says.
Concordia says his employees are key to Casual Designs’ success. “We have a broad range of companies, manufacturers, and products, so we need a knowledgeable staff,” he explains, noting that the company also offers in-home design services. “We can go to the home with product books and samples. Some of the manufacturers have tools on the computer and we can place things to scale.
“A lot of people go on a resort vacation in the winter and they show us pictures and say, ‘That’s what we want at the Cape,’” says Concordia. “We are happy to make that happen!”