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What is it about this modest resort—with no televisions, room service, tennis courts, fitness rooms or ocean-side cabana bars—that attracts a loyal clientele summer after summer?

According to Days, who took over when his father, Bernard, passed away in 1990, it’s just that absence of frills that draws them back. “People like the simplicity of it,” he says. “It’s not real fancy, although we do have cable for people who want to bring their own TV. But most people don’t care that there isn’t a TV. They come as families to get away. This is their week to be with the kids, to play games, to lie on the beach and to do the simpler things.”

Stacey Hedman The cottages stand 18 feet apart, all with identical dimensions and design. There are two bedrooms, a living room, a bathroom, a kitchen and a glassed-in porch overlooking the water. The only way to separate them (and perhaps to remember which one to head home to after a night on the town) is by the names of the cottages. Each one is named after a different flower, an idea that was the brainchild of Amelia Days, wife of the original owner, Joseph A. Days. Determined to provide each of the cottages with a unique identity, she labeled them Zinnia, Dahlia, Peony, Tulip, Lilac, Marigold, and so on until all 23 were distinguished by a flower. Her husband then had yellow signs with black lettering made for each cottage.

The iconic image of Days’ Cottages has been used in national commercials, magazines, and television shows. In a Chevrolet commercial filmed in the mid-1980s, a tenant rushes out the door of a cottage and hops into a Camaro. The TV game show, “The Price Is Right,” once used a shot of the cottages while describing a dream vacation on Cape Cod. Vogue magazine photographed one of its models with the cottages as the backdrop in 1988.

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Rob Duca is a freelance writer living in Plymouth.

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