Background photo by Greg Hinson

We like to be the local beer. We don’t want to conquer the world.

You go to the store for bread, milk, and eggs. You wouldn’t have any expectation that those things would be stacked 10 high, warm on an endcap because you’re running a special on them. They’re meant to be fresh. I think of beer the same way. If you’ve ever had fresh bread, it’s not something you can buy a two-week supply of. Fresh bread is meant to be bought every day and consumed every day. I would hope you think of beer as something that should be bought every day and consumed every day.

People ask me what my favorite is. I like all of ’em, I really do. Some for breakfast, some for lunch, some for dinner. It would be a tough choice if I was stuck on an island. Harvest is so delicious, but IPA and Porter are probably my two favorites.

• • •

I don’t want to say beer’s secondary—beer is never secondary—but we understand that because of our business model, we have to make sure we’re thoroughly passionate not only about beer, but about the place we live. We love it here on the Cape. We think that to be here and work with other people who want to be here there has to be an understanding: I’m going to support you, you’re going to support me, and that’s the only way we’re going to make it.

We’re not just a business that plunked down in Barnstable and decided to try to make money. We really wanted to do better for the land and the people around us. And I think there have been people in the community that have really seen that and as a result felt that if there’s anything they can do to help us, they’re willing to do that because of all the times that we helped everybody else. It’s not that I’ve gone out and had that expectation—it’s just really nice to live in what I believe is, truly, a community.

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Jeff is the Managing Editor for Cape Cod Life Publications.

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Main Street Hyannis, looking east, toward the depot