Stan is an unpretentious man who resembles his father Harry. He doesn’t speak often, listening as Susan, James, and Sid talk about celebrating the 125th anniversary of Snow’s Home and Garden this summer and discussing their strategy for keeping Snow’s vital in the Cape community. But you can tell that like his father and grandfather, he cares deeply about the community he has lived in all his life.
Stan worked for years as part of a crew of volunteers to rebuild Orleans’ landmark 1700s windmill on Town Cove. “He worked on that windmill all winter, in the freezing cold,” says his wife, Bonnie, recalling that Stan’s dedication to the project was a selfless gift to the town. “He did it on his own time, with his own money. Just like all the Snows since Aaron, he always had a lot of love and care for the people of Orleans.”
Today, Sid, James, and Susan hope to grow Snow’s Home and Garden far beyond Orleans. Last spring, they opened up a satellite store in Harwich. “We are always looking for ways to grow,” says Sid Snow, who worked at Jordan Marsh for five years before returning to Cape Cod and his family’s legacy.
Sid, James, and Susan evaluated the marketplace and also committed to an ambitious online presence, both through a storefront on Amazon.com and their own website. “We knew we could expand with more stores or move ahead on the Internet, and we just went ahead in both directions,” says Sid, who lives in a family “compound” on Town Cove bought by Harry Snow for $3,600. “We all have a passion for this business and we want the company to continue for our children. People ask us how we have survived through so many generations and we say, ‘Family is family and business is business—we just don’t mix the two together.’”
And then, even though it is a quiet off-season day, all four Snows head off to continue the family’s 125-year legacy of accommodating their customers.
For information on Snow’s Home and Garden, 125th anniversary celebration, go to snowshomeandgarden.com .