Still, there is nothing old-fashioned about the Penns’ drive to explore new business ideas. In the last 10 years, the pair have blown out walls on both sides of the brick building in Hyannis center and created two high-end rental spaces now occupied by the classy seafood restaurant Naked Oyster and the popular new Rendezvous Café.

Visitors can also experience a full destination shopping experience by visiting award-winning Solstice Day Spa on Puritan’s lower level. “As part of Puritan’s third generation, Jim and I certainly are big believers in progress,” says Rick Penn, Puritan’s president, whose savvy wife, Julie, is Puritan’s women’s fashion buyer. “Still, even more than change we celebrate our grandfather’s core values.”

Cape Authentic

The cousins say that Abraham was the inspiration for their latest high-profile venture: the creation of Puritan’s own clothing company featuring a line of top-quality Cape and Island fashions perfect for coastal living. “We’ve been talking about this idea for a while,” says Jim. “We looked at successful products that have endured, and we noticed that a lot honor our country’s heritage with authentic lines—companies like Sperry, Frye Boots, and Converse.”

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Susan Dewey is the associate publisher and editor of Cape Cod LIFE, Cape Cod HOME, and Cape Cod ART. She lives in Centerville on Cape Cod and enjoys gardening, sailing, walking on the beach, gallery hopping, cooking with fresh seafood, and exploring Cape Cod and the Islands from shore to shore.

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