The Penns worked with a creative team that included several of Puritan’s dedicated, longtime staff members—among them Linda Grice, Puritan’s visual planner, and men’s fashion buyer Robert Harrison—to create their own men’s fashions. Bent on perfection, the team brainstormed ideas for more than a year.
“We spent a lot of time on the story behind the new company; we talked about Abe Penn and his Coast Guard connections and the family’s long history on the Cape,” says Jim. “Rick and I have probably told the story about our grandfather a thousand times between the two of us; but still a lot of people don’t know we started in Chatham, and also, the reasons why we started here. It’s like the L.L. Bean story—there was a real person, L.L. Bean, who created a great boot. It’s a story that means something.”