Cape Cod is increasingly drawing crowds eager to experience the viral food and drink sensations that have captured the internet’s attention.

We all know Cape Cod has long been a vacation destination for people who have packed their cars to the brim in the pursuit of sunshine, rolling waves and the promise of summer fun and relaxation. But lately, there’s more reasons why visitors and locals alike are lining up. And it’s not for a beach pass, it’s the social media buzz caused by the hype over some inventive, delicious and maybe even over-the-top food and drink creations that have become local attractions in their own right. Patrons are now singularly focused, guided by Google maps, TikTok recommendations, and lists of “must-try” items that have become destinations across our stretch of sand.

In an online article by Bake magazine, Brian Amick shared that the restaurant marketing agency MGH showed results of a survey highlighting TikTok’s growing influence on dining decisions, finding that many users are “willing to travel farther and spend slightly more at restaurants that they discovered on the platform.” A leading digital publication, Restaurant Dive concurs: “Someone sees a video featuring a new menu item, checks the comments to see if it passes the vibe check and then opens an app to order or gets in their car to go try it. They then share their thoughts online, influencing a whole new set of people.”