A Return to Baking
“With branding and marketing as my background I’m always looking to push our brand farther. The vision from the beginning was to be larger than just a retail bakery,” says Smith. As well as working in corporate marketing, Smith spent some time as a writing instructor at Northeastern University and wanted to incorporate teaching into her business. AMIE Academie is held in the bakery to teach participants all different aspects of baking and cooking. Classes range from cookie and cake decorating to soup making to cocktail mixing at the bar. There are demo classes, skills classes that focus on a single skill like using a particular piping tip, and in the summer, a cake camp and a baking boot camp for kids with a different skill taught each day. “Beyond learning the skills, the classes also give people an insight into what we do here and how we make everything from scratch in house,” explains Smith.
A New Jersey native, Smith spent her summers at the Jersey Shore. After living in New England and being a part-time resident in Osterville for several decades, Cape Cod, and specifically Osterville, was the focal point of where she wanted to open. “There’s something so special and unique about Osterville,” she says. “I always felt like a bakery would fill a need here. Neighborhood bakeries were making a comeback, and I knew I needed to open in Osterville. The community has really embraced what we’re doing, and they’ve been so supportive. You need the community to grow a business and we’ve just been overwhelmed by—and grateful for—the support.”
Visit AMIE Bakery online at amiebakery.com to learn more.
AMIE Bakery was featured in our 2019 Best Of! Check out more of our Best Of winners here!
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