Simply Seaside Vintage

Photo by Kirsten Doherty

Two eclectic shops and their innovative owners mix-up design, décor and traditional business practices

As Cathy Dupuy sits behind the counter of Simply Vintage of Cape Cod, she rests her chin on her hand and offers a smile and helpful words to a customer who has just entered the store. Exhibiting an effortlessly preppy Cape Cod style, her red tinted lips, simple gray blouse, cropped straight leg jeans, and flip flops are the epitome of Cape Cod style—enhanced by classic a strand of pearls to contrast her olive skin and dark hair. A wooden sign behind Dupuy leans on the window sill and states: “Positive attracts Positive,” a vintage Chanel No.5 perfume bottle and a delicate flower necklace along with other trinkets surround her and blend seamlessly with the myriad of eclectic finds. To complete the sensory scenario, the dulcet tones of Edith Piaf, Frank Sinatra, and similarly classic artists float through the air in the store, creating a mellow antique atmosphere. 

Ten minutes down the road, Bridget Cahill spins around the wooden floors of Seaside Design, her blonde-streaked beach locks twirling around her. There is a distinct welcoming and calming effect about Cahill. Her laid-back boho vibes are ingrained throughout the store. Cahill notices a woman wandering around the front of her store, “Come in! Come in,” Cahill offers to the woman, even after she’s already been “closed” for 20 minutes. In addition to the irresistible ‘pick-up’ items that are found on every available surface, a customized bathroom vanity sits against the right facing wall. The plaid wallpaper behind the vignette plays up the farm style and helps to accent the brass fixtures.