Upon walking through the front door of the charming shop—that truly feels like a home, as the quest for design keeps visitors wandering from room to room—the signature Casabella color, Spa Blue, is found throughout. “We don’t do red here, even for the holidays,” Holbrook says with a twinkle in her eye. “We say our Casabella red is blush.” The soft blue is paired with ivory, silver and taupe accents throughout, making for a very soothing palette. Emphasizing again the ability to freshen the look with the introduction of a few simple elements, Holbrook sites a new deep purple-blue jewel tone found in the designer showrooms she and her crew visited last January as they scouted items for this year’s winter theme. Holbrook explains that with just a pop of that color in a pillow or a throw, suddenly a sofa or chair seems to take command of everyone’s attention. “We were so excited to see that color,” she says. “We just all looked at each other and had the collective thought, ‘We’re going to have a BLUE room!’” It’s that kind of inspiration that starts the momentum of what ultimately becomes the magical destination of Casabella.
“Whatever project we approach, whether it is a full house project for an interior design client or transforming our showroom here, we are continually thinking, ‘What can a room be?’ And almost always it starts with color,” Holbrook explains. “People like to shop by color—it is how they shop for clothing. So we tend to create vignettes that are grounded in a few simple shades. That is what pulls a look together. The same principles we apply to the rooms in the store, homeowners can employ in their own homes if they want that sophisticated, thoughtful look.”
That process of inspiration is communicated and shared with the customers that come to the store, and thus the excitement as well. A simple ornament might catch the eye of a shopper and trigger an emotional response, and Casabella’s innovative team will then suggest new and different ways to incorporate those elements into any homeowner’s décor. The team will often organize a layout of certain items—for a client’s mantle, for example—and then take a photo with the customer’s phone so that when they get home, they have the image to refer to as they set up the look themselves.
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