Women in Business
Health & Wellness
Beth Madden Warner, the owner of Therapeutic Bodywork in Cotuit, is someone who is constantly open and receptive to the positive impact of self-care and balance. The Osterville native opened her business in June of 2004 with one small treatment room where she offered massage as a therapeutic option to treat pain and injury. “I was always really interested in injury specific work, something like low back pain,” Warner explains. “For me, I always loved working the body like a jigsaw puzzle. I would try to create space to allow for optimal blood and oxygen flow. I believe most disease or imbalance starts with a blockage, so even in my bodywork I would look for ways to release the blockages.”
Six years after opening, Warner’s business had grown to a point where she couldn’t accept new clients so she expanded to two treatment rooms and brought on a couple of additional practitioners. Today, the center has grown to occupy the entire front of the building, with seven treatment rooms and services that include massage, acupuncture, reflexology, skin care and waxing and craniosacral therapy.
“The vision was always to diversify,” Warner recalls. “I always had a strong interest in nutritional medicine, and other holistic modalities that help heal your body naturally. I was fortunate to experience Chinese medicine in my early twenties and it has been my primary medicine since. So, I had always wanted to open a wellness center with a variety of healing offerings.”
What makes Therapeutic Bodywork so different from other wellness centers is at the core of Warner’s vision and commitment to her clients. “I don’t think you can have wellness without self–respect and self-love,” Warner shares. “A big part of what we do here is to try to cultivate that self-love with self-care and helping you make yourself a priority.
“The other thing we focus on here is stress management. We know stress wreaks havoc on our health and we really try to help people manage their stress through all of the things we offer here. Our intention is to help your nervous system reset, allowing your body to heal. Hopefully this sets our clients up on their paath to wellness. “
This self-care proposition that Warner and her team promote doesn’t take shape automatically, especially with new clients. Warner says that is an earned relationship, but everyone at Therapeutic Bodyworks is committed to the mission. “It starts when someone calls to book their first appointment. To take that action, there has to be some level of self-respect, because you are prioritizing yourself, you’re making time for you. We don’t instigate the commitment to yourself, but we are here to promote and foster it, in order to help people heal,” Warner explains.
Warner says in the beginning, over 15 years ago, people used to refer to massage as a luxury or a pampering. “I barely hear that anymore, people understand what we are doing here —we offer a regimen that facilitates wellness,” she says.
In keeping with the philosophy that the services Therapeutic Bodywork offers its clients are not frivolous indulgences, Warner introduced memberships for monthly services. For a fixed monthly rate, at a variety of investment levels, clients can choose from a suite of treatments. The offering has become so popular, the business has reached capacity and is accepting members on a waiting list.
Beth Madden Warner found a path of wellness that allowed her to live her best life; and like most people who experience transformation she wanted to share it. Thankfully, her foray into offering therapeutic massage from one treatment room in quaint and quiet Cotuit has grown through self-love and self-respect to provide a path for wellness for Cape Codders who are looking for some balance.
Katie Scott, owner of Pure Vita Modern Apothecary in Eastham, is also realizing her life’s passion. Providing a resource for all natural body and home products such as lotions, balms, detergents and CBD products, the small shop has become a bustling hub of activity for those on the Outer Cape in search of high-quality wellness products. Scott opened her store in January of 2019. Most business plans would not recommend launching a new niche retail venture during the quiet off-season of an Outer Cape town like Eastham, but Scott’s grand opening event in the darkest month of the year, lit the community with great excitement.
“Our opening was packed,” Scott recalls. “From the first day, it was clear we were offering products that people were definitely embracing.” One of the unique, and previously unavailable, options customers find at Pure Vita is the zero-waste, non-toxic, re-fill station for shampoo and conditioners, dish soap, cleansers, hand sanitizers, bug spray and other unexpected products.
Scott’s path to an emporium of health and wellness did not take a traditional route. She spent 10 years moving through the ranks of the Sherwin-Williams Company, where she supported and promoted the sale of color through the company’s various paint and coating products. Scott credits the immersive and broad training commitment Sherwin-Williams makes to its employees for knowledgeable training and management. “Honestly, as different as this business is from a national paint company, every day I use skills I learned in that corporate environment. My experience there definitely prepared me to run my own business,” Scott confirms.
There were other influencing factors along the way as well. Scott credits her mother, an internationally recognized astrologer with setting the bar high for success. “I am constantly reminded of how much a mentor my mother has been my entire life,” Scott explains. “She instilled a sense that you never do anything halfway, it is 100% or more, or it’s nothing. And she never communicated that in a direct way, I just saw her master everything she ever attempted and so I thought there was only one way to do things.” The success of the small shop on Route 6 in North Eastham is the latest example of that work ethic that has been handed down.
Scott also has a few personal passions that have driven her business. She has been making her own lotions, balms and salves as well as bath bombs long before she opened her retail operation. Her commitment to an organic, all-natural list of ingredients, that are locally sourced whenever feasible is at the core of how her products differ from others that are widely available.
Another passion that has transformed her life and that she hopes will impact others is her commitment to reducing waste and her impact on the environment. “When considering what I would offer for products in the store, at the top of the list I knew I wanted a re-fill station so that people could stop disposing of empty containers,” Scott explains. “All too often people dismiss adopting changes that will benefit the planet, but truly just starting with one small change like committing to a refillable option can make a big difference. I always suggest people try just one thing, make one change and start there. Like swap out dryer sheets for dryer balls. We have essential oils that can be applied to the wool dryer balls and I will bet most people will find they prefer them to the chemically infused, trash producing products they have used for years.”
One blustery January in 2019, a year before the world retreated into their homes with a newfound sense of health and wellness, a little shop on the Outer Cape opened their doors and welcomed their neighbors into a world full of natural scents and solutions for a healthier life and a healthier planet.
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