The Color of Linen
A common design mistake is to treat each room as a separate entity; houses are more like pieces of art. “The color should tell a story,” says Odence. Themes can also resonate throughout spaces and from one room to the next. A banister leading upstairs from the kitchen is fashioned from an old Cotuit skiff mast and gaff, and the manila rope “railing” alludes to the prints of knots in the next room. Odence also notes that, “We have mixed metals — silver, brass — throughout the house.” Thus, the silver wash of the dining room echoes in the stainless JIELDE lamps in the living room. Throughout every space, the fabrics of Design No. Five provide accents and enhance the mood. Roman shades with a horseshoe crab print in a hue of orange called “sunny” complement the deep red walls of the living room; the dancing mermaid purse design in Nantucket red covers armchairs in the cocktail room, and pillows in a variety of prints and colors dapple the sofas and chairs throughout the home.
Design No. Five is the fifth business that Beth Odence has started over her career, and it’s part of a natural progression. Her home staging business for the real estate industry led to her starting an interior design company, which then led her to fabric. This evolution also mirrors the way designers usually approach projects; they usual begin with larger pieces like furniture, and “Fabric is usually the last piece,” she says. The company has been going strong for the past year, and Odence is looking forward to expanding in a variety of ways. Because Design No. Five is a “virtual company,” Beth has been able to run everything herself thus far, but she will likely hire a sales manager in the near future. She plans to sell to New England designers, but foresees the most growth coming from places such as Seattle, the Carolinas and Florida. The company is taking advantage of the resurgence of color in both the fashion and design industries, and will launch lines of wallpaper soon. Odence has plans for new patterns within the coastal milieu as well. “I’m looking forward to creating clusters of seagulls. This would keep the Cape Cod influence, but it won’t be too Cape Cod,” she says. “People in France or California should be able to use it, too.”
As her second year in this new company gears up, Odence is really having fun, hitting her stride, and satisfying a need within the market. Even when she worked in the tech industry, Odence worked with manufacturing, and ran a sweater business for awhile. “In my heart of hearts, I like making things. Coming back to fabric design seemed natural, like coming home for me.”
Visit Beth online at designnofive.com even more inspiration!
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