Building Business: Bad Martha Farmer’s Brewery
“The biggest discussion we had on this place was whether or not to put a big screen TV there,” Blum says, pointing to the large glass window in the tasting room that makes the brewing barrels visible. (The brewery features a seven-barrel brewing system, but most of Bad Martha’s brewing takes place at a contract brewer in Ipswich.) “I said no. Here’s why: If we did that, it would be a different environment—it would be a sports bar where people would come to watch sports. I want them enjoying our beer and enjoying the environment.”
“The whole design makes you feel as though you’re part of the process of the beer being made,” Ahearn adds.
Outside, a large porch and pergola-covered patio—surrounded by colorful potted and hanging flowers courtesy of Donaroma’s—serves as a beer garden, where guests can sit back and socialize while sipping on their sudsy concoctions, and even enjoy live music and games like cornhole. “Being located on the Donaroma property sets the tone in a nice way,” Ahearn says. “[The brewery] is an oasis right off of Upper Main Street where people enjoy spending a few hours. Most people I know go for an afternoon.”
Come spring 2018, Blum plans to open a second Bad Martha brewery on the Cape in Falmouth. He says the Cape brewery will mimic their Martha’s Vineyard brewery—both design wise and in terms of business practices. Beers will incorporate local ingredients, and a portion of the proceeds will be donated to a local food pantry. “Our value statement is ‘Get bad, do good,’” Blum says, “and we feel it’s our responsibility to allow people to enjoy our beer but also give back.”
To learn more about Bad Martha and the Bad Martha Farmer’s Brewery, visit badmarthabeer.com.
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