Building Business: Welcome to the intersection of Glamour & Camping
AutoCamp’s Clubhouse is inspired by Cape Cod’s modernist architecture, specifically the work of Walter Gropius, a German architect who is regarded as one of the pioneering masters of modernist architecture. To take on the task of building this masterpiece into the Falmouth landscape, AutoCamp partnered with Workshop APD, an award-winning firm based in New York whose work can be found locally around the Cape and Islands. “They worked on the architectural design of the property itself, the Clubhouse, as well as the interior design of the Clubhouse,” Miller shares.
In the summertime, all of the glass doors slide completely open in the Clubhouse, creating an indoor-outdoor experience with views of Buzzards Bay from the 1,000-square-foot, second-story terrace. In the winter, the striking mid-century modern, floor-to-ceiling fireplace invites you in with comfortable seating throughout, while diverse textiles give the room some additional warmth. “We tried to strike a balance between the beachy experience with that iconic color palette, while also bringing in the warmth of a modern winter home. The clubhouse is essentially a lounge, a lodge if you will. We wanted it to be a place that would be useable year-round because we’re open for every season,” says Miller.
“There is nothing quite like AutoCamp in New England,” remarks Miller. “When we were looking to expand the AutoCamp brand nationally, we dialed into Cape Cod as a place we wanted to be because it is such an iconic outdoor destination with its summertime beach towns. We felt it would translate well into the AutoCamp experience.”
During the day, guests at AutoCamp can explore the local towns, beaches, restaurants, hiking trails, and experience other local recreational activities of Cape Cod and the Islands. Beach cruiser bicycles are available to guests who eagerly access the Shining Sea Bike Path that runs through the property. “We like to refer to AutoCamp as the ‘basecamp’ and the other half of the equation is the amazing local experiences and destinations,” shares Miller. “Putting the two together we felt would bring to life an AutoCamp experience like you’ve never had before, all you really need to bring is yourself.”
For more information about AutoCamp Cape Cod or to book your stay visit autocamp.com.
Christina Galt is the Digital Coordinator/Staff Writer
at Cape Cod Life Publications.
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