100 years of history! Learn more about Puritan Cape Cod.
Puritan’s selection is vast, yet meticulous, offering a wide variety of styles from today’s top brands. In addition to the sophisticated and on-trend selection in the women’s department that also includes jewelry, handbags and shoes, the Hyannis store has a full men’s department that is unrivaled in these parts, from suits to shoes, to sportswear, to their newly installed premium denim shop.
A full-service tailor shop—an amenity that has been an integral part of the Puritan experience since the beginning—ensures that clothes are virtually made for the customer.
A gift section makes sure a hostess gift or shower present is an easy procurement, and their outdoor shop has kept skiers prepared for winter activities, plus there’s active gear and clothing for the rest of the year. Across all of the departments, knowledgeable, helpful sales associates are available to assist, refer or fulfill any request.
“It is also critical to be relevant and to be current. We are constantly bringing in fresh merchandise all the time and communicate with our customers in new ways,” observes Rick.
“Customers come in and they want to see what’s new, and one of the ways we’re showing them is through our commitment to social media,” adds Jim. Nearly five years ago, Puritan welcomed Anne Bellino to their marketing team, implementing a new social media strategy that is focused on customer relationships.
“Social media has been an incredible way for us to communicate with our customers. We provide a virtual window into our stores, showing everything from new arrivals, to videos of Rick and Jim throughout the year,” Bellino explains. “The best part is being able to engage with customers—veteran and prospective—and sharing in their excitement on Cape Cod’s main streets—Hyannis, Chatham, Mashpee and Falmouth—as well as a Vineyard Vines partner store in Mashpee Commons.”
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