Putting The Charm In Chatham
A completely innovative model grown out of a customer desire for flexibility, this concept has blossomed into an invaluable resource that fulfills clients’ dreams. “The Design Center is my design library open to homeowners. I would say our niche is the large variety of product and our quest to educate homeowners. I’ve opened my library for them to come in and do it themselves. Kristin does a fabulous job of facilitating the connection of the product and getting it in their hands,” Headrick says. Kristin Doyle came on last year as Showroom Manager and provides her own keen advice and assistance to clients daily. “I consider myself like a librarian. I can show you what you’re looking for and ask if there’s a certain style that you like. I lead people and offer advice about all of our resources that are available,” Doyle says.
In 2017, when a retail space opened up on Main Street in Chatham, Headrick decided to move the retail division of Chatham Interiors to town and establish it as its own brand, naming it TA DA. “My mom’s favorite word when I was young was ‘ta da!’ Her colors were tangerine, watermelon, and white, so that’s what we went with. People love it. It feels like a Caribbean vacation in the summer when you walk in there,” Headrick says. TA DA took on a life of its own as a seasonal retail store offering unique home accents. As Headrick describes, “TA DA is the younger, vibrant, and chic sister of the company.”
November of 2020 saw a larger transformation for Headrick’s business. After transitioning Chatham Interiors and The Chatham Design Center to 515 Main Street the year before, Headrick decided to open another new retail storefront, this time in the front of the Design Center Space. The new space, previously occupied by a portion of the Design Center, is home to distinct homeware and furniture curated by Headrick under the store name Melinda. “Melinda is the older sister who is more refined and mature,” Headrick says. With Chatham Interiors, The Chatham Design Center, and Melinda under one roof, and TA DA down the street coming alive in the warmer months, the businesses flow cohesively.
“The thing we want to say as a team is ‘we’ve got you.’ If you want to do retail, if you want full-service turnkey design, if you want to come in and order a few pieces, do your own house yourself, or if you want a little bit of help, we are here for you,” Headrick says. Her passion for design is evident in her every encounter, striving for each and every customer to design their homes in a way that is unique to them.
“We were trying to keep the businesses separate, but now we are embracing it and saying ‘here we are under one roof.’ It makes it simple,” Headrick says. “It’s funny the creation of what has happened here. I feel like I landed not only in my soul town, but in this place where everybody deeply cares about their home. People want to feel something when they’re here. Whether it’s completely relaxed or remembering their childhood memories and family history.”
Before the pandemic, Headrick offered a design lecture series to the public, inviting architects and builders to present their expertise in her showroom. When able in the future, the Chatham Interiors team would like to host more educational nights. The team also dreams of expanding the company to Boston someday. As proven time and time again, nothing is impossible for Headrick and her team. “I have the most incredible staff of women. They lift my dreams and visions up and run with me. This is not about Melinda Headrick anymore. This is about a group of people that are passionate about the same thing for the same cause.”
For more information, visit chathaminteriorsinc.com!
You might also like:
Since the rise and fall of the Covid virus made a definite date uncertain, emails were sent to the couple’s…Read More
In addition to his family, Connor had enlisted Erin’s best friend Mallory Pound in on the secret. That afternoon, bemoaning…Read More