Across the Pond
Cape Cod Life / November/December 2024 / People & Businesses
Writer: Leslie Hatton
Across the Pond
Cape Cod Life / November/December 2024 / People & Businesses
Writer: Leslie Hatton
Seasalt makes the leap from Falmouth, UK to Falmouth, MA for their first North American store.
Over 40 years ago in the United Kingdom, the Chadwick family strolled into a little shop to purchase some rain gear and when they left, they took with them the keys and ownership of the store. For decades the Chadwick family sold traditional workwear like fisherman’s smocks, Guernsey pullovers and striped tops to the local artists, sailors and fisherman of the area.
The sons of Don Chadwick—Leigh, David and Neil—worked in the family’s shop for much of their lives and when the patriarch Don passed away in 2001, the brothers decided to create a brand inspired by things they, and their father, cherished about their beloved Cornwall and Seasalt Cornwall was born.
While the original shop has evolved over the years, the Chadwick family remains actively involved in the plan to expand. Today, with CEO Paul Hayes at the helm, Seasalt Cornwall is a unique, community-minded retailer with hundreds of stockists across the UK and Europe and a thriving online business. How lucky for us that the very first store to open in the United States just so happens to be located right on Main Street in Falmouth (MA that is).
Hayes shares, “We’ve had a vision to open a physical store in the United States for some time. The pandemic meant we had to pause our plans in the midst of much uncertainty globally. From the very beginning, we’ve had a strong shopkeeping mentality—we started out with a bricks and mortar store—and this remains pivotal to our success. Falmouth, on the Cape, was an obvious choice for us as a first store location as it feels very much like a home...Want to read this article and more?
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